What is SEO Glasgow Why do Businesses Need It? Insider Guide

Meeting for SEO in Glasgow

Whether you are a small, local hairdresser or a large, national, industrial supplier it is important you have a killer website and an online presence that exudes professionalism in order to improve your business reputation and boost sales. You may have heard the phrase “SEO” thrown around a lot amongst your associates or even competitors or other local businesses. If you have no idea what is means don’t panic. This article will provide you with a brief overview of SEO and how to attain it. To help with this we have taken insider advice from Smarter Digital Marketing, an agency specialising in SEO in Glasgow.

Smarter Digital Marketing


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Tape To Digital Change Can Help Company

Data has recently become the most valuable commodity in the world. The Netflix series ‘The Great Hack’ highlighted in no uncertain terms the power which data can have. As a result, governments around the world have introduced various types of legislation to guard against how data is utilised in business. Businesses are now forced to follow strict GDPR rules which ensure that companies do not withhold information on individuals for any longer than is necessary. Moving your businesses data storage collection from tape to digital can be a time consuming and costly process but it is a very worthwhile one.

tape to digital

Tape To Digital

Businesses transferring their data storage facilities from tape to digital can prove to be immensely useful with regards to their firm being able to notably progress. Firms will regularly underestimate the need for their business to constantly adapt their practices to be more aligned with society’s new values. One way to ensure that your company never falls foul of new GDPR legislation is by having all data stored digitally. This will make data much easier to access and much more likely for businesses to be able to utilise their client’s data for their own benefit.

tape to digital

Utilising Data

Businesses devoting considerable amounts of time to analyse their client’s data can prove immensely useful with regards to the quality of their communications with clients. Advertisements can prove to be a very problematic process for businesses with regards to knowing exactly who their target demographic is and what their advertisements should be. Designing adverts can often be a very difficult process and that is before companies even contemplate the message which they are hoping to communicate and to which demographic. Furthermore, the positioning of the advert is also critical with regards to ensuring the correct people are being exposed to your companies advertising campaign. This is where digitised data can make this process considerably easier.

tape to digital

Digital Data

Having data available at your fingertips can prove immensely useful with regards to companies being capable of accurately targeting their demographic. Businesses being easily capable of assessing as much information as they can about their consumers can prove immensely important. Transforming from tape to digital storage of data can be crucial with regards to abiding by new data laws but it can be so useful with regards to growing your business. The way that data is used by companies can prove incredibly useful to helping businesses acquire new consumers.

tape to digital

New Consumers

Retaining existing clients is always the most important element of any business. It can essentially provide a foundation for your company to build upon and grow from. However, being capable of attracting new consumers towards your brand can prove very rewarding financially. Businesses who underestimate the need for their company to attract new consumers are very likely to not be involved in advertising activities. This can be a key source for their business falling behind their competition as it is unlikely rival firms will also not be engaging with marketing activities.

Building A Child-Friendly Website With Unlimited WordPress Hosting

unlimited wordpress hosting

As we become more dependent on internet technologies we are utilising them in our everyday life. In our cars, our mobile phones, in work, we even use internet technology in the home to turn lights on and off or play music. Modern children are highly exposed to internet technologies and use them to play games, communicate with their friendly and even use them in school to help them in their learning. Here is how you can build a child-friendly website using unlimited WordPress hosting.

unlimited wordpress hosting

The Basics

Lets start from the ground up. What is your website going to be about? Is it an educational website where children can play games while learning maths, English or science. Or is your website a safe and secure networking website where they can talk to their friends when they are not in school. Make sure you have a really strong and original idea before you being building and creating your website. Have a look at competitor sights and how they are designed and measure how engaging their content is and how easy it is to use. Ease of use is extremely important when designing a children’s website. Clear wording, simple design and large buttons and arrows is ideal! As well as ease of use, safety is just as important. The internet is a very large and dangerous place at times, so ensuring children are not put in a vulnerable position is vital when creating your website. Putting up secure barriers and ensuring there are no links to dodgy dark websites is key!

unlimited wordpress hosting

What Is Unlimited WordPress Hosting?

Unlimited WordPress Hosting is simply a website host who can control all the information coming into the website so you don’t have to. They usually (or should) feature infinite disk space. Unlimited WordPress hosting is by far the most beneficial hosting software you can use for your new website.

unlimited wordpress hosting

Colour By Design

Children are drawn to bright colours and are more engaged with something that is visibly appealing to them. Using bright primary colours blues, reds and yellows is a great way for people to disguinsh that this is a website for children. Mixing all the bright colours and avoiding black, white and grey is beneficial for a child website. Creating characters within the site that the children can follow will also keep them on the site longer.

unlimited wordpress hosting

Music & Video

Music and sounds when the children press buttons or enter new pages are ideal for keeping them engaged and staying on your website longer. These songs will make your website memorable and keep children coming back to the site throughout their youth – as well as remembering in their older years.